About us

That’s why we keep things simple: real ingredients, big flavours, and none of the stuff you don’t need. From your 3pm snack attack to your post-workout shake, we’re here to fuel your day with food that’s easy, tasty, and a little bit cheeky. Because ‘better-for-you’ should feel good, taste good, and actually fit your life.

Keep It Cleaner Food started back in 2015 when Steph Claire Smith and Laura Henshaw – friends and former models – launched a humble recipe e-book to make healthy eating easier. What began as “Keep It Clean” soon became “Keep It Cleaner,” evolving from home-baked muffins and healthy pancakes into a thriving food business now found in Australia’s biggest supermarkets. Today, Steph and Laura’s original mission lives on in every product: bold flavours, real ingredients and zero fuss. We’ve come a long way from that first e-book, but our purpose hasn’t changed – making living well simple, sustainable and a whole lot more fun.